PRODUCT DESIGN & BRANDING
At the beginning of 2021 I had the pleasure of assisting in the re-launch of a new hair care product line: Organic Root Boost. It's a plant based, black owned, small business, and we wanted the branding to reflect those elements of the company.
I wore many hats as an employee of a small business so my responsibilities ranged from finding brand inspiration to upgrading the logo design, creating a color palate, and upgrading product labels. Along with creating and coordinating social media posts and a giveaway, while still engaging with people across those channels, and analyzing the insights.
(I have not been associated with this company since the beginning of May 2021)
logo upgrade
Upgraded logo & product labels
DEEP TREATMENT
(THE O.G.)
ULTRA SHINE
REVITALIZING SHAMPOO
label upgrade
ORIGINAL LOGO & LABELS
(I suggested that they switch to bottles with a matte finish, instead of clear)
color palette
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#e38d77
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#5d7854
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#a7745e
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#fae5ba
Launch announcement countdown:
instagram feed
Photography and Editing: Photoshop
Graphics: Procreate
